Privacy Policy

Last updated: 23 June 2026

This Privacy Policy explains how Aroha Innovations ("we", "us", "our"), which operates the food and beverage brands The Misty Cup Coffee Room and Crispy Days, collects, uses and protects your information when you visit this website (our digital menu), interact with our online content, or respond to our advertisements, including advertisements on Meta platforms (Facebook and Instagram). By using this website, you agree to the practices described below.

1. Information We Collect

We collect two broad types of information:

• Information you provide to us. When you place an enquiry, request a booking, or contact us through a form or messaging service, we may collect your name, phone number, delivery address, order or event details, and any message you send.
• Information collected automatically. When you browse this website, we may automatically collect your device and browser type, approximate location, IP address, the pages you view, and how you interact with the site, using cookies and similar technologies.

2. Cookies and Analytics Tools

We use cookies and third-party measurement tools to understand how the site is used and to make our advertising more relevant. These include:

• Google Analytics and Microsoft Clarity, which help us measure traffic and understand site usage.
• Meta Pixel (Facebook Pixel), which helps us measure the performance of our advertisements on Facebook and Instagram, understand actions taken after viewing an ad, and show relevant ads to people who may be interested in our food and offers.

You can control cookies through your browser settings. Disabling cookies may affect how some parts of the site work.

3. How We Use Your Information

• To respond to your enquiries, bookings and orders.
• To operate, maintain and improve our website and menu.
• To plan, run, measure and optimise our advertising, including campaigns on Meta platforms.
• To understand customer preferences and improve our offerings.
• To protect against fraud and keep our services secure.
• To comply with applicable laws and respond to lawful requests.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us run the website, hosting, analytics and communications, under appropriate confidentiality terms.
• Advertising and analytics platforms such as Meta (Facebook and Instagram), Google and Microsoft, in connection with the measurement and delivery of advertising.
• Ordering and delivery partners (for example, Zomato) when you choose to order through them. Their handling of your data is governed by their own privacy policies.
• Authorities where required by law, regulation or legal process.

5. Advertising on Meta Platforms

We advertise on Facebook and Instagram. With the help of the Meta Pixel and Meta's advertising tools, we may show ads to people based on their interaction with our website or content, and we measure how those ads perform. You can manage how ads are shown to you through your Facebook and Instagram ad preferences and your device or browser settings.

6. Data Retention

We keep personal information only for as long as necessary for the purposes set out in this policy, to provide our services, and to meet legal, accounting or reporting requirements, after which it is deleted or anonymised.

7. Security

We take reasonable technical and organisational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website and advertising are not directed at children, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

9. Your Rights

You may ask us to access, correct or delete the personal information we hold about you, or to stop using it for advertising, by contacting us using the details below. We will respond in line with applicable law.

10. Third-Party Links

Our website and ads may link to third-party services such as Zomato or Instagram. We are not responsible for the privacy practices of those services, and we encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with a revised "Last updated" date.